CSO Online Feature: Digital Transformation: Securing Customer-centric Initiatives

Kelly O’Dwyer-Manuel   ·   Friday, October 27th, 2017

(October 18, 2017) Axiomatics’ Gerry Gebel featured in CSO Online – “Digital Transformation: Securing Customer-centric Initiatives”.

Data security and an improved customer experience go hand in hand for successful digital transformation.

“The customer is always right” is a motto originating in the early 20th century which encourages employees to give a high priority to customer satisfaction. The quote has morphed into an intense focus on the customer experience in the new millennium. This new focus is driven by a string of massively disruptive technology changes, such as cloud, big data, API/microservice architectures, smartphones/tablets, UI frameworks and the like. Market dynamics are also playing a disruptive role, with media, travel/leisure, automotive, aerospace, retail, and other industries experiencing a new wave of competitors. One outcome is a focus around improving the customer experience in every aspect of the customer journey. Often called “Digital Transformation” this evolution is focused on modernizing tools and processes within an organization.

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Media Contact

Kelly O’Dwyer-Manuel
Senior Director, Marketing Communications
Axiomatics
Kelly.odm@axiomatics.com