CSO Online Feature: Digital Transformation: Securing Customer-centric Initiatives
(October 18, 2017) Axiomatics’ Gerry Gebel featured in CSO Online – “Digital Transformation: Securing Customer-centric Initiatives”.
Data security and an improved customer experience go hand in hand for successful digital transformation.
“The customer is always right” is a motto originating in the early 20th century which encourages employees to give a high priority to customer satisfaction. The quote has morphed into an intense focus on the customer experience in the new millennium. This new focus is driven by a string of massively disruptive technology changes, such as cloud, big data, API/microservice architectures, smartphones/tablets, UI frameworks and the like. Market dynamics are also playing a disruptive role, with media, travel/leisure, automotive, aerospace, retail, and other industries experiencing a new wave of competitors. One outcome is a focus around improving the customer experience in every aspect of the customer journey. Often called “Digital Transformation” this evolution is focused on modernizing tools and processes within an organization.
Senior Director, Marketing Communications